In an industry often focused on the surface, CENTRED is leading a quiet revolution that begins at the root. Founded by Laura and Kieran Tudor, CENTRED was born from lived experience. After suffering burnout in her fashion career, Laura experienced severe hair loss at just 29. Together, the Tudors turned that challenge into purpose, developing The Inside Out Method™, a system combining targeted supplementation, topical scalp rituals, and mindful self-care to restore balance, confidence and hair health.
What began as a personal story has grown into a movement of professionals redefining what haircare truly means. Across the UK and beyond, stylists and salon owners are joining CENTRED’s mission to place wellbeing at the heart of every client experience.
A Shared Philosophy, Welcoming Jordanna Cobella
Among the industry leaders embracing this vision is Jordanna Cobella, award-winning Creative Director, educator and salon owner, who joins CENTRED as Lead CENTRED Collective Partner.
“I was drawn to CENTRED because their ethos aligns so well with ours at Cobella,” says Jordanna. “They champion a holistic approach to hair and scalp health, which really resonates with my philosophy that beauty and wellness are deeply connected.”
At her London salon, Cobella, Jordanna and her team have woven the Inside Out Method™ into daily practice – combining scalp treatments, education and mindfulness within every appointment.
“Clients have responded so positively – they’re noticing tangible improvements in scalp balance, hair growth and overall vitality. Beyond the physical results, there’s also a sense of ritual and self-care that CENTRED brings, which clients really value.”
Elevating the Client Experience - The CENTRED Scalp Facial
The hero of this ritual is the CENTRED Scalp Facial, a restorative in-salon treatment designed to reset the scalp and calm the mind. Combining the En-Root™ Scalp Oil with intentional massage techniques, the treatment supports circulation, detoxifies build-up, and nourishes the scalp with a potent blend of natural oils and botanicals.
What sets it apart is the ritual itself, a sensory moment of pause that reconnects clients to their own wellbeing. Stylists are guided through scalp-mapping techniques to identify areas of congestion or imbalance, before applying the En-Root™ Scalp Oil and using slow, grounding movements to stimulate and soothe.
“Our team love using it during treatments because it elevates the service experience,” says Jordanna. “Clients love how soothing and nourishing it feels, as well as the gorgeous spa-like scent. It’s been especially well received by those experiencing stress-related hair concerns, which feels very relevant right now.”
For many, the scalp facial becomes the bridge between self-care and hair care, offering a moment of stillness while supporting stronger, healthier growth. It also acts as an introduction to the wider Inside Out Method™, opening the conversation around daily rituals, nutrition, and stress management at home.
More than a treatment, the CENTRED Scalp Facial is a conversation starter, empowering stylists to connect with clients on a deeper level about the link between lifestyle and hair health.
