We know hair. We believe hair health needs to be approached holistically from the inside out and the outside in, which is why everything we do is centred around your health and wellbeing.
Healthy hair naturally. Expert products designed by leading hair stylists using premium plant based ingredients. Each and every ingredient has been carefully chosen to achieve your healthiest hair naturally.
Sustainability and transparency are embedded deep within our brand DNA. Our founder started with a grassroots approach and has carefully considered each business component to minimise our environmental impact.
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Feeling stressed, anxious or worried about hair loss? We’re here to help.
Developed by expert stylists, our range of hair growth vitamins, scalp treatment and hair care is designed to help reduce stress, promote healthy hair growth from the inside out and strengthen, repair and protect hair from the outside in.
Sit back and read about our top tips from our hair experts
Don't just take our word for it
"Such fantastic products! The shampoo and conditioner smell amazing, the shampoo lathers up really well so be careful not to use too much in one go, it’ll last much longer than you think! The conditioner brings softness, but isn’t heavy. I’ve been getting my hair highlighted / bleached for years and it’s great to find products that help bring shine to blonde hair - thank you!"
"My scalp is prone to dandruff especially when I am stressed, and is always more oily too. To my surprise, this wash-off oil does wonders! Not only it does not leave any residue behind, but it does help with my dandruff and the associated itchiness. It also smells AH-MAZING so I always look forward to using it."